WHAT IS YOUR #PADUCAH #USED #CAR #LOT #SOCIAL MEDIA STANDING????????????

THE used car business has changed 180 degrees over the past 25 years. The old way of doing business generally consisted of a small dealership that would deal directly with entire familes for their vehicle needs. In many cases #used car dealerships often times repeatly sold vehicles to three and four generations of the same family. It was often unheard of to shop around for a better deal as one dealership was "the family dealership that everyone went too" . The internet has changed the whole landscape of the new and used car business. Used and New Car Dealerships can no longer depend on long time repeat customers. A dealership's social media presence can either lead a dealership to profit or downfall in a short period of time. A dealer that considers retirement and wishes to sell his long established business might be very discouraged at the value of his long standing business if he has NO SOCIAL MEDIA connections. Consider, Dealer A and Dealer B Dealer A long standing dealership 90 per cent of sales repeat customers no website and uses social media very little. Dealer B New business very active in social media, up to date website gains 90 per cent of market share from internet. Lower profit margin but sells more units per month with less salemen. Social Media Checkoff list Dealer Website up-to-date 100 points Dealer Blog 75 points Ebay presence 50 points Craigslist prersence 85 points Linked in presence 50 points FaceBook presence 85 points Twitter presence 50 points Pinterest presence 50 points Instagram presence 50 points If your dealership score is less than 300 points it is recommended that you consider revisiting social media. I have heard arguments that only 25% of many dealerships sales comes from the internet. If you dealership is relaying on repeat business the future of your business model is questionable.

#CATERING TO THE FEMALE CAR BUYER

DURING THE 1950'S, 60'S, and as late as the 70's and early 80's purchasing a new or used car meant many weekends of tire kicking and visiting new car show rooms and used car lots. The man of the house generally negotiated the terms of the sale and usually aside from color and extra's the women of the house keep quiet and just did not get involved. The internet changed the whole landscape of new and used car sales. The invention of the internet allowed women to search out information about cars, prices, terms, and warranties. I witnessed an elderly lady in Cracker Barrel discussing MVP and a host of terms I did not even understand. The women of today thanks to the internet are better educated and informed about a vehicle purchase and in many cases know more about the product than the AVERAGE CAR SALESMAN!. Dealerships that once tacked in overpriced add'ons now are subject to the seasoned eye of a female buyer. The old style of selling cars by beating down the buyer are over.

#HOW TO PROFIT FROM POLICE IMPOUND AUCTIONS

I have been a licensed Used Car Dealer in the state of Kentucky for over 10 years. My family has been in the used car business in some area for over 75 years. I have written a book that will be published this fall titled "How To Profit From Police Auctions". I accidently discovered this hidden source of used cars . I was a Navy Recruiter and was searching gatherings of qualified applicants in order to meet my monthly quota. I had visited every college, tech school, union hall in the San Francisco Bay Area. I started thinking out of the box and put my uniform on and realized that every week 100's of qualifed individuals frequented these sales. I handed out business cards every week in order to find people for the U. S. Military!!! I learned that a person did not need a DEALERS LICENSE! DID NOT NEED A USED CAR LOT! in order to buy and resell these types of vehicles and many people were making their living buying, selling, and trading vehicles from these sales. I also learned that often times "COLLECTABLE CARS" were sold for a fraction of their valueat these sales. I continued to visit these sales even after my retirement from the military service and took the plunge and bought (2) GMC pickup trucks on the same day for under $500. each. The California Department Of Motor Vehicles requires that in order for vehicles to be registered an individual must have insurance, smog certificate and all back registeration fees must be paid in order to get a clean title. The above factors can often kill your profit margin. However, if a vehicle is shipped out of the state of California to a state that does not require a smog you are exempt. The back fees on these vehicles were also waived. I have learned over the past 10 years the hard way about "Police Impound Auctions". I will share my plan to my readers for a price of $4.98 and a full refund if your are not satisfied. Whether, you want to start small and buy a cheap car to flip or buy more expensive vehicles this book will help you avoid many of the pitfalls I have experienced. The book IS NOT A GET RICH QUICK BOOK. The book is for people that want to either supplement their income or make a living from the sale of these types of vehicles. I want to mention (2) other items before you submit your email address. I will give the first 50 people A FREE BOOK that makes a comment on this blog once the book is complete and prior to publish date. I outsource all of my mechanical work, outsource all vehicle shipping and sell all vehicles AS IS. I will also will have an email address and phone number is you have any questions once you buy the book about purchasing "Police Impound Cars." Thank all of you readers for encouraging me to write this blog and following me daily.