DURING THE 1950'S, 60'S, and as late as the 70's and early 80's purchasing a new or used car meant many weekends of tire kicking and visiting new car show rooms and used car lots. The man of the house generally negotiated the terms of the sale and usually aside from color and extra's the women of the house keep quiet and just did not get involved. The internet changed the whole landscape of new and used car sales. The invention of the internet allowed women to search out information about cars, prices, terms, and warranties. I witnessed an elderly lady in Cracker Barrel discussing MVP and a host of terms I did not even understand. The women of today thanks to the internet are better educated and informed about a vehicle purchase and in many cases know more about the product than the AVERAGE CAR SALESMAN!. Dealerships that once tacked in overpriced add'ons now are subject to the seasoned eye of a female buyer. The old style of selling cars by beating down the buyer are over.
