WHAT IS YOUR #PADUCAH #USED #CAR #LOT #SOCIAL MEDIA STANDING????????????

THE used car business has changed 180 degrees over the past 25 years. The old way of doing business generally consisted of a small dealership that would deal directly with entire familes for their vehicle needs. In many cases #used car dealerships often times repeatly sold vehicles to three and four generations of the same family. It was often unheard of to shop around for a better deal as one dealership was "the family dealership that everyone went too" . The internet has changed the whole landscape of the new and used car business. Used and New Car Dealerships can no longer depend on long time repeat customers. A dealership's social media presence can either lead a dealership to profit or downfall in a short period of time. A dealer that considers retirement and wishes to sell his long established business might be very discouraged at the value of his long standing business if he has NO SOCIAL MEDIA connections. Consider, Dealer A and Dealer B Dealer A long standing dealership 90 per cent of sales repeat customers no website and uses social media very little. Dealer B New business very active in social media, up to date website gains 90 per cent of market share from internet. Lower profit margin but sells more units per month with less salemen. Social Media Checkoff list Dealer Website up-to-date 100 points Dealer Blog 75 points Ebay presence 50 points Craigslist prersence 85 points Linked in presence 50 points FaceBook presence 85 points Twitter presence 50 points Pinterest presence 50 points Instagram presence 50 points If your dealership score is less than 300 points it is recommended that you consider revisiting social media. I have heard arguments that only 25% of many dealerships sales comes from the internet. If you dealership is relaying on repeat business the future of your business model is questionable.