MORE CAR SHOPPERS USE MOBILE DEVICES

The Old days of combing newspaper ads and spending the weekends traveling from dealership to dealership are completely over. The new consumer uses smartphones, tablets, and websites to compare prices, warranty information and rebates to vehicle buyers. The majority of buyers shop from home and buy within one week of online shopping. The digital experience and dealer interaction is very important and general speaking dealers with out of date websites and slow moving websites are going to miss the boat in sales and and customer satisfaction. Inventory selection, brand and model selection all play into the overall end of the month tally as to whether your lot makes the sale or the guy 25 miles down the road gets the business. Digital presence and price seem to be the big big concerns of the new car buyer. Manufacturer websites rank higher than the local new dealership.