IPHONES AND COMPUTERS OVER WHEELS

eNews Millennials Favor Phones over Wheels Zipcar, Inc. released the findings of an independent study of Millennials (18- to 34-year-olds), which examines the attitudes and behaviors of this generation related to urban transportation, technology and car ownership. Overall, the study found that the increasing availability of on-demand mobility services (such as car sharing, ride sharing and vehicle sharing) helps many Millennials drive less and makes it easier to for them to live without owning a car. The study, conducted in December by KRC Research, reveals that mobile devices and on-demand transportation apps are more important to Millennials than car ownership: Nearly two in three (65 percent) of Millennials say losing their phone (30 percent) or computer (35 percent) would have a greater negative impact on their daily routine than losing their car (28 percent). One in four Millennials (25 percent) say transportation apps have reduced their driving frequency, compared to less than 12 percent of those 45+. Considering how youth has changed over the years. The baby boomers saved their money and could not wait until their 16th birthday in order to drive. The new generation places the importance of wheels at the bottom of their lists.

MORE CAR SHOPPERS USE MOBILE DEVICES

The Old days of combing newspaper ads and spending the weekends traveling from dealership to dealership are completely over. The new consumer uses smartphones, tablets, and websites to compare prices, warranty information and rebates to vehicle buyers. The majority of buyers shop from home and buy within one week of online shopping. The digital experience and dealer interaction is very important and general speaking dealers with out of date websites and slow moving websites are going to miss the boat in sales and and customer satisfaction. Inventory selection, brand and model selection all play into the overall end of the month tally as to whether your lot makes the sale or the guy 25 miles down the road gets the business. Digital presence and price seem to be the big big concerns of the new car buyer. Manufacturer websites rank higher than the local new dealership.