STUDIES SHOW THE MOST HATED TASK IN AMERICA #CAR SHOPPING 75% OF ALL NEW AND USED CAR SALES ARE NOW DONE BY TEXT MESSAGES

A blog to assit people in the purchase of used cars, trucks and motor vehicles stevecars.com aka ace auto pawn is the nation's #1 #online #vehicle #pawnshop in #paducah, #kentucky.

A recent study released showed that the most hated tasks in America was going to The Department of Motor Vehicles in California and shopping for a new or used car at a car lot. Social Media has now solved that problem. Seventy Five per cent of all vehicle transactions start by text and often end with a text and the salesperson doesn't have a face to face until the customer comes to the used or new car facility with a cashier's check or other instruments of payment and signing of all the legal transfer papers.

#CONSUMERS USE SOCIAL MEDIA MORE FOR VEHICLE PURCHASE

Latest News Social Networks Guide Dealership Selection Online dealership reviews on social media networks are now playing the most important role in the dealership selection process. The Spring 2013 Automotive Social Media and Reputation Trend Study released by Digital Air Strike included an in-depth analysis of how 650 U.S. dealers use social media and an online survey of 2,000 consumers who purchased a vehicle in the last 6 months. The majority of car buyers said they consider review sites as "helpful" in their decision as to where to purchase a vehicle. The study found that 24 percent of consumers consider online review sites to be the "most helpful" factor, exceeding all other factors including the 15 percent of car buyers who consider dealership websites "most helpful". The study also showed that review sites are becoming increasingly important in organic search. Eighty-one percent of car buyers who use review sites said they look at review scores in search results. The dealer component of the study revealed that, on average, five review sites show up in search results. Car buyers use the top five sites 13 percent more than just 6 months ago. The most popular review sites are Cars.com (61 percent, previously 55 percent), Edmunds.com (54 percent, previously 50 percent),), Google Plus Local (37 percent, previously 44 percent), Yelp (14 percent, no change), and Yahoo (11 percent, no change) - the same rank order as the October 2012 study. The study went on to reveal that there is a 43 percent probability that a consumer will search for a local dealer on Facebook using Facebook's new Graph Search. The study revealed 67 percent of car buyers search for local business using mobile devices with 41 percent having "checked-in" to a local business using their mobile device. Additional Facebook findings include: There is a 59 percent probability that a consumer will trust a review from a Facebook friend more than reviews on other sites. 27 percent of car buyers click on mobile ads on Facebook. There is a 45 percent probability that a consumer will view the dedicated feed for brands in the forthcoming Facebook News Feed. Clicks on automotive dealership Facebook ads more than doubled from October 2012 to April 2013 - from 16 percent up to 39 percent.

3RD PARTIES INFLUENCE VEHICLE PURCHASE

eNews Frustrated Consumers Turn to Third Party Sites Consumers say they are turning to a variety of online and offline services to help them make their car-buying decisions because industry websites fail to satisfy their needs, a new global survey by Accenture reveals. The survey of 13,000 drivers in 11 countries found that consumers believe the car-buying process would be simpler and quicker if the content on auto industry websites was customized to be more relevant to their specific car-buying preferences and if the industry adopted such online innovations as web chat and mobile-enabled websites, which are used widely in other retailing sectors. Of the survey respondents who say they research their car purchases online before buying a vehicle, 78 percent visit at least six websites or more first, and 15 percent say they need to browse more than 20 websites to get the information they seek. In addition, 75 percent say they still turn to more traditional offline media for the information required to make a car-buying decision. More than three quarters (80 percent) of the respondents would like more intuitive, customized content made available to them, while 75 percent favor a process that will enable them to obtain more simplified information online. Nearly three quarters (73 percent) would like the comparison process simplified, and 68 percent would welcome the ability to chat online with a dealer. According to the survey, most respondents (88 percent) also want easier and clearer pricing to help expedite the car-buying process, while 77 percent want dealers to provide them with a simpler way to configure a vehicle. More than three quarters (76 percent) would like to have the ability to compare additional options with the same automaker's product line and 75 percent would welcome more mobile-enabled websites. Additionally, 74 percent desire better integration between dealer sites and inventory search functions. According to the survey, 82 percent of the respondents believe that better interactive digital marketing is a must for the auto industry, and 83 percent agree that improved digital media would significantly reduce the time needed to purchase a vehicle. In addition, over three quarters of consumers (76 percent) feel that the auto sector significantly lags other retail industries in the use of digital media tools such as video and 360-degree website tours. In terms of the major influencers that impact their car-buying decisions, survey respondents essentially gave equal weight across the board to manufacturer sites (53 percent), the recommendations of friends and colleagues (54 percent), social media (56 percent) and advice from family (59 percent).