WHAT COLOR OF CAR SHOULD YOU BUY

PPG Industries reports that the top color of choice for cars is white. According to PPG's annual survey of global color popularity, white ranked first (22 percent) and silver was second (20 percent). They were followed by black (19 percent), gray (12 percent), red (9 percent), natural (8 percent), blue (7 percent), green (2 percent) and other colors (1 percent). PPG's annual automotive color popularity and trend data also forecasts that the overall use of color is on the rise. "Our consumer research has clearly shown that color is critically important to car buyers," said Jane E. Harrington, PPG manager, color styling, automotive OEM coatings. A 2011 survey of automotive consumers by PPG revealed that: 77 percent of respondents said exterior color was a factor in their automotive purchase decision; owners of large luxury cars, sporty cars and large premium SUVs place the most value on getting the color of their choice; and 45 percent of respondents said they would prefer a wider range of color choices. In addition to color trend forecasting, PPG continues to develop paint technologies that offer automotive design options for enhancing appearance and helping automobile manufacturers differentiate their brands, according to Harrington. "For example, metallic flake effects have become increasingly popular. A classic color such as blue can be updated with a high-sparkle glass flake or a fine bright aluminum to create more of a liquid or silk appearance." Regional details regarding PPG's 2012 automotive color popularity data show that in North America, white ranks first (21 percent), followed by black (19 percent), silver and gray (16 percent each), red (10 percent), blue (8 percent), natural (7 percent) and green (3 percent). Other Top NewsNow Stories Company Reveals Online Shopping Trends Sonic Reaffirms Full Year Guidance