The biggest flop in Ford Motor history was the Edsel. Over 6,000 names were considered for this car before finally Henry Ford's son's name was picked. The Edsel styling element, a vertical grill with large oval in the center, to a horse collar or a car sucking a lemon. Early models had reliability issues. Perhaps more important, a recession dumped demand for midsize cars.
Just over 100,000 Edsels sold over three model years. The Edsel was oversold by Ford as the revolutionary of the future. Ford announced it was suspending production in 1959 amid losses estimated at $250 million. Time magazine said "Edsel was the wrong car for the wrong marked at the wrong time."
Legions of Edsel collectors stayed loyal and starting in the late 1960's formed clubs that now have members in 48 states, Canada and elsewhere. Restored Edsels can go for upward of $100,000.
Tuesday, March 26, 2013
#THE FORD THAT FLOPPED
The biggest flop in Ford Motor history was the Edsel. Over 6,000 names were considered for this car before finally Henry Ford's son's name was picked. The Edsel styling element, a vertical grill with large oval in the center, to a horse collar or a car sucking a lemon. Early models had reliability issues. Perhaps more important, a recession dumped demand for midsize cars.
Just over 100,000 Edsels sold over three model years. The Edsel was oversold by Ford as the revolutionary of the future. Ford announced it was suspending production in 1959 amid losses estimated at $250 million. Time magazine said "Edsel was the wrong car for the wrong marked at the wrong time."
Legions of Edsel collectors stayed loyal and starting in the late 1960's formed clubs that now have members in 48 states, Canada and elsewhere. Restored Edsels can go for upward of $100,000.
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